Business Growth via DM in US - A Case Study

For RedPlum Games - A Game Machine Manufacturing Company.

Company Overview

RedPlum Games is one of the leading Skill Game developers in the US. RedPlum Games is dedicated to customer satisfaction and ensures highest level of customisation in the cabinets and redemption kiosks to meet your requirements.

www.redplumgames.com

Challenges & Objectives

In today's rapidly evolving market, finding the right marketing trends, GTM and Scaling is crucial for overall business growth. This case study explores how we assisted one of our clients from Game Machine Manufacturing Industry (US Market) successfully navigated market with SEO, SMO, and Paid activities to get leads and scale.

Challenges

Too little awareness of the industry

Majority customers rely on offline reach

Right omnichannel communication

Unclear SEO Approach for best reach

Objectives

Getting people to know about the brand

Reaching out to the right customers

Getting leads via all sources

SEO approach with tangible results

Problem Statement

01

Reach & Leads via SEO

Finding the right set of KWs and getting them on the first page so as to receive right and significiant traffic that converts.

02

Enhance Strategic Planning

To incorporate trend analysis into business strategies for better market penetration & conversion via paid media.

03

SMO with KPI as Leads

To leverage Social Media for direct customer engagement and leads with omnichannel communication & messaging.

Solutions Implemented.

Increased First Page Search Results

We achieved to identify & get the 19/30 keywords to rank in first page - garnering an average of 30 Leads/Month.

Enhanced Social Positioning

We implemented Visit First approach for Social Media. This way our KPIs focused on getting right traffic & leads.

Rapid & Consistent Business Growth

From Q2 our client received an average of 40 leads per month (MoM) for the next 4 quarters. Average Lead Value >$6000

Setting-up Tangible SEO

SEO Roadmap and Activities for 100% Search Result Capturing

Our team implemneted both onpage and offpage SEO tactics under the whitehat SEO strategy focusing on omnichannel value driven communication and Keywrods targetting acorss the plan.

New Users & Leads Daily

With our omnichannel and comprehensive digital marketing approach we Made It.

With a minimal ad spend of $1500 per month combined with SEO & SMM we were able to provide leads worth $125,000 per quarter starting from Q2 till Q6.

Total Leads Worth: $5,20,000 (Minimum)

Sources & Platform: SEO, SMO, Native Ads, and Ad Partnerships with Business Category pages.

Social Leads

With our Social Media Visit First Approach we set the KPIs that mattered. - right people DM us than Like, Share and Reach.

Every month more than 2 leads were nurtured and converted to HOT Leads in the Sales pipeline. These leads had high value.