Search Engine Optimization

Home Search Engine Optimization

What is SEO and how will it help my business?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

ETA of SEO

PRA’s Link Building Nudge

Link building is the process of acquiring hyperlinks from other websites to your own. The goal of link building is to drive traffic to your website and increase its authority. We help you get a higher number of quality links from reputable websites which tells search engines that your content is trustsworthy, credible and useful.

01

Engaging Content

Create engaging content that appeals to users so they click through from search engine results pages (SERPs) to your site.

02

Topic Driven

Write blog posts that are optimized for search engine bots; this means using keywords in accordance with the way Google sees them and making sure that each post has a clear focus on one topic only;

03

Awesome Backlinks

Backlink from other websites where meaningful relationships exist between you or your business and those sites (a back link is when another website links back to yours); this helps us build authority and trust among Google's crawlers—and as such, increases our chances of ranking higher on SERPs.

Scale-up your SEO game with PRA Media

When you work with us, we’ll conduct a thorough analysis of your website and determine how to optimize it for search engines. We’ll provide recommendations on how to increase the visibility of your content across search engines and social media platforms.

How we do it?

  • Perform keyword research to find out what users are searching for in your niche
  • Develop an SEO strategy that meets those needs
  • Perform a competitive analysis of your competitors’ websites
  • Create compelling content that ranks well on search engines and social media platforms
  • Optimize existing content to improve its performance
  • Submit sitemaps and RSS feeds of your new and updated pages so search engines can find them faster
  • Develop back link strategies for your website and blog posts that will increase traffic from other sites (this includes social media platforms)
  • Monitor rankings on all major search engines including Google, Bing, Yahoo!, as well as social media platforms like Facebook.

Are you ready to increase traffic and engagement on your website? Talk to our SEO Specialist and Get a Quote for your Website.

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